It all kicked off in Charleston, WV, where a bunch of us—fashion nerds and travel junkies—started dreaming about a different kind of adventure. We weren’t into the usual tourist traps, snapping pics at crowded landmarks. Nah, we wanted to chase something real: the beating heart of Europe’s fashion scene. It hit us one night over coffee (and maybe a few too many sketches of dream outfits): why not create trips that let people dive into the world of style like true insiders? That’s how EuropeByDesigners was born—a love letter to fashion, travel, and the thrill of discovery.
Back in 2018, our founder, Mia, was wandering Milan’s Brera district, stumbling into a tiny atelier where a designer was stitching a jacket that looked like art. That moment sparked it all. She thought, “What if we could share this with others? Not just the big-name boutiques, but the hidden spots where real creativity lives?” So, she teamed up with a crew of like-minded style obsessives, from local Charleston creatives to European fashion contacts, and started building something special. We spent months mapping out the coolest districts—Paris’s Marais, Berlin’s Prenzlauer Berg, you name it—connecting with designers, stylists, and vintage market gurus who’d open their world to our travelers.
Our first tour in Paris was a wild ride. A small group, a rainy day, and a local stylist who knew every backstreet boutique like her own closet. By the end, our travelers were sipping wine with a designer in his Marais studio, swapping stories about fashion’s future. From there, we grew, adding Milan, Berlin, London, and more, each tour crafted to feel personal, like you’re exploring with a friend who’s got the inside scoop. Today, we’re proud to offer private, group, and VIP tours that don’t just show you Europe—they let you live its style. From exclusive fashion events to quirky vintage finds, we’re here to make your trip unforgetable, one chic step at a time.
